In March 2020, I took on the role of Art Director for Scrabble GO as it approached release. I identified a significant visual disconnect between the game’s design, its brand identity, and the target audience’s expectations. To address this, I led a strategic revamp, aligning the game’s visuals with a cohesive and refreshed vision.
Balancing innovation with practicality, I focused on enhancing new features while gradually refining existing content to ensure consistency without disrupting progress.
A huge thanks to the incredible team who contributed to bringing this vision to life, with special recognition to the exceptional UI artist, Albert Vives, for their outstanding work and collaboration.
